31 Jul Introducing The Marketing School
Remember the commercial in the last episode of Mad Men...
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20 Jun Name Recognition. NOT!
A few weeks ago I was trying to convince a client that his plan of action wasn’t exactly in his best interest. My client countered with “Isn’t name recognition part of what we are trying to do?” I told him we weren’t interested in name...
11 May Truth Well Told
I love Mad Men. And I will be sorry to see it go. This season, their small agency has been swallowed by McCann Erickson. In one scene two weeks ago, all the players are at a meeting in the McCann conference room. On the wall...
19 Mar My Apple Lemon
I so much wanted to love my new iMac. Really. I even wrote all about it. Remember? But I continued to struggle with it. And not from my own incompetence. The thing was haunted. The open windows would just sort of shimmy a bit, move back...
22 May Live long and really prosper
Here are five ways to move your business forward: 1. Take your ego out of it. It’s not about what you do. It’s about what you do for your clients and customers. They don’t care about your process or how you get where you are going....
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