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I spent Fourth of July weekend at a friend’s house in upstate NY. It was really beautiful. Green. Peaceful. On Saturday it rained and so I found myself sitting at the kitchen table writing. My friend was prepping for a party Sunday for friends and had...
My friend told me that Mondays are always rough. When I asked him why he said budgets and reports. That's not, obviously, the business he is in, which is highly creative. But it is a critical part of managing any growing business. He's very successful...
Advertisers have known for years that the way to a purchase is through the gut. That people make decisions on an emotional basis and then rationalize them after the fact. Agencies spend millions of dollars in all kinds of research to figure out how to...
Here are five ways to move your business forward: 1. Take your ego out of it. It’s not about what you do. It’s about what you do for your clients and customers. They don’t care about your process or how you get where you are going....
Oh hell. Now where did that month go? Is it because there was some inkling of positive movement around the economy and I was just really busy? Everyone I know was crunching away in June on something or other and desperately trying to figure out...