15 Jan I had the flu
I had the flu. Yeah. The real 102 degree temperature version. And I had a shot, too, earlier in the season. But I don’t want your pity. I had enough of my own. So here I was, home sick. There was a lot of snow outside...
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02 Jan Change in the New Year!
Happy New Year. A perfect time to rethink how we think. And, as well all know, to make those changes that we all want to make. But how come so many of us try to change things and don’t succeed. There are a few ways to...
07 Aug Marketing a small business in this economy: Five old rules
1. You gotta have a plan. And that should be a written plan, with an objective and a means for achieving that objective. The Cheshire Cat said “If you don’t know where you’re going, any road will get you there.” Everyone needs a plan...
14 Jul Marketing a small business in this economy: Five new rules
Rule #1. Don’t be a generalist. The more specific you can be about what you do and who you do it to, the easier it is for people to see where you/your company can fit into their lives. Be a graphic designer who specializes in...