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I know it sounds inane. But I do. And you do too. “We cannot solve our problems with the same level of thinking that created them”. Albert Einstein said that and it’s one of my favorite quotes. It means we really need to think differently about a...
The purpose of marketing…all communication really…is about getting yourself/your message heard. Well, not just heard. That’s only the first part of the process. What we really want is for our message to be heard, understood, accepted, and to generate the reaction that we want. And...
Advertisers have known for years that the way to a purchase is through the gut. That people make decisions on an emotional basis and then rationalize them after the fact. Agencies spend millions of dollars in all kinds of research to figure out how to...
It seems that these days I have no downtime. Because whenever I’m not working, I’m working on my marketing. Networking or creating content for my blog (have you noticed it’s now every other week?), social media, speaking gigs, workshops. Sometimes I feel like the Energizer...
Friday is the end of the world. At least that is what some people are saying. Those of us who believe such things think there is going to be some cataclysmic event that will change the world on Friday like a meteor storm or an earthquake....