31 Jul Introducing The Marketing School
Remember the commercial in the last episode of Mad Men...
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08 Jul Marketing is not a party
I spent Fourth of July weekend at a friend’s house in upstate NY. It was really beautiful. Green. Peaceful. On Saturday it rained and so I found myself sitting at the kitchen table writing. My friend was prepping for a party Sunday for friends and had...
20 Jun Name Recognition. NOT!
A few weeks ago I was trying to convince a client that his plan of action wasn’t exactly in his best interest. My client countered with “Isn’t name recognition part of what we are trying to do?” I told him we weren’t interested in name...
05 Jun Heavy Lifting
I have a client who deadlifts 235 pounds. That’s a lot of heavy lifting for a 5’9” woman. But if your brand is doing the heavy lifting, there's probably something wrong with your marketing strategy. What we call heavy lifting is when a company tries to...
28 May Do Overs
Remember Do Overs? When I was a kid and we didn’t like how something turned out, we would ask for a Do Over. To have the ball pitched again if we missed, or, if it was a board game, to roll the dice another time....