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I know it sounds inane. But I do. And you do too. “We cannot solve our problems with the same level of thinking that created them”. Albert Einstein said that and it’s one of my favorite quotes. It means we really need to think differently about a...
There are many parts about running my business that I just hate to do. Like dealing with my finances. So I put it off until the last moment. And then I put it off some more. I was having lunch with a friend yesterday who mentioned...
The purpose of marketing…all communication really…is about getting yourself/your message heard. Well, not just heard. That’s only the first part of the process. What we really want is for our message to be heard, understood, accepted, and to generate the reaction that we want. And...
I think it all started with MTV. I used to be able to sit and concentrate on something for a very long time. But these days I find I have the attention span of a flea. MTV was the first medium to give us entertainment in small...
Advertisers have known for years that the way to a purchase is through the gut. That people make decisions on an emotional basis and then rationalize them after the fact. Agencies spend millions of dollars in all kinds of research to figure out how to...