How to get yourself heard

I think it all started with MTV. I used to be able to sit and concentrate on something for a very long time.

But these days I find I have the attention span of a flea.

MTV was the first medium to give us entertainment in small bites. In those days it was three to six minutes a bite. Short then. Unbearably long now. Letters have given way to email which has given way to text. Short bursts of info with incredible immediacy. Facebook is short snippets about the lives of everyone you know. Teeny, tiny and instantaneously digestible. A tweet is down from 140 characters to the retweetable 120. And it’s life span? 20 minutes if we are lucky. Even voice mail is no longer the place to leave long messages. Most of my vmail messages just say “Call me.” My friends and colleagues are wise to do that, because if the message is too long, my tendency is to tune out and stop listening.

Information just moves faster these days. I believe my brain has adapted. And if I no longer have the patience to figure out what the person next to me is trying to tell me, I guarantee that is also the case with the people you are talking to.

Which brings us back to how to get yourself heard. If you can’t tell your story in 30 seconds, you need to rethink it. You need to drill down to the essence of what you need people to know about you, your product or service. And you also need to think about exactly what you want to accomplish in that interaction, so your 30 seconds hits the spot. If you want someone to call for a consultation, then you need to mention that you do them. If you want someone to taste your cookies, then you need to invite them to your bakery. And you would also need to provide a reason for them to want to do it. Anything more can be saved for the second conversation. Which always should be a key goal of the first.

Make it short. Make it targeted. Make it strategic. All of which is better than talking fast.

  • Kathy
    Posted at 09:34h, 28 February Reply

    This blog post is so on it–we all need to be crystal clear in our message and delivery or else the opportunity to be heard simply disappears into the Tower of Babble. Being clear, concise, accessible and adaptable seems like a lot, but the only way to connect through your story.

  • Scott
    Posted at 16:57h, 28 February Reply

    So well put. I had to swap out my smart phone earlier this year. Oh like January 2nd earlier this year. When I rebooted and transferred my info the facebook app didn’t transfer. I have left it off my phone and life is much more productive without it. 30 Seconds. Tell us what you got. BLAM

  • Colette
    Posted at 08:12h, 01 March Reply

    Talk less – say more

    You are sooooo right!

  • Stuart
    Posted at 15:58h, 10 April Reply

    I agree with the statement that this blog has pointed out .A message needs to be short,targeted and strategic when putting your case over to the client/customer.But you also need to include your unique selling point.What can your company or business provide for their clients that your competitors cannot.I feel this is extremely important. Thank you for including my comment.

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