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A few weeks ago I was trying to convince a client that his plan of action wasn’t exactly in his best interest. My client countered with “Isn’t name recognition part of what we are trying to do?” I told him we weren’t interested in name...
I have a client who deadlifts 235 pounds. That’s a lot of heavy lifting for a 5’9” woman. But if your brand is doing the heavy lifting, there's probably something wrong with your marketing strategy. What we call heavy lifting is when a company tries to...
Remember Do Overs? When I was a kid and we didn’t like how something turned out, we would ask for a Do Over. To have the ball pitched again if we missed, or, if it was a board game, to roll the dice another time....
I love Mad Men. And I will be sorry to see it go. This season, their small agency has been swallowed by McCann Erickson. In one scene two weeks ago, all the players are at a meeting in the McCann conference room. On the wall...
I’m writing a book. It’s going to be called Marketing With No Budget. Or something like that. I’m writing it with Steven Skyles-Mulligan. Steven and I were introduced by a mutual friend a few weeks ago and we discovered that we pretty much do the same...