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Seth Godin said “Don’t find customers for your products. Find products for your customers.” And of course he’s right. Potential clients frequently ask me if I specialize in marketing for a certain industry or area. The truth is I specialize in people. In understanding what people...
Once upon a time, at a lovely resort in St. Lucia, I had a two person massage. That’s not two people having a massage at the same time. That’s two people massaging me at the same time. The masseuses were different sexes and different sizes...
I keep telling myself that I am supposed to post a blog every two weeks. I was pretty good for a while, then work and traveling got in the way and now I am trying to do it again. The problem is I write best...
Getting potential customers into your pipeline is a necessity for every business and there are lots of ways to do that. For example, advertising and public relations can play a role. For many people, such as professional service providers, networking is a critical component of...
My friend told me that Mondays are always rough. When I asked him why he said budgets and reports. That's not, obviously, the business he is in, which is highly creative. But it is a critical part of managing any growing business. He's very successful...