30 Apr I need a marketing coach

I know it sounds inane. But I do. And you do too.

“We cannot solve our problems with the same level of thinking that created them”.

Albert Einstein said that and it’s one of my favorite quotes. It means we really need to think differently about a problem, change perspective, throw everything out and start over…..or we need another opinion to give us that different perspective, to see the thing we are blocked from seeing.

I spent last summer staring at my computer, trying to reimagine my business.  It wasn’t easy. What finally did it for me was not thinking about what I can offer the world, but thinking about what my target audience…the small businesses I want to work with…know and need from a marketing perspective. It all came together in the end, but I’m sure that had I had a “me” to work with, the solution would have come much faster.

What can a marketing coach mean for you and your business?  Well, to start, a marketing coach can bring level of expertise around marketing that you most likely don’t have.  After all, your business isn’t marketing.  But wait, there’s more.

• New ideas.  Ideas you haven’t thought about.  Ideas that actually get you what you want.
• Strategy.   Help making the right decisions on how to spend your resources, whether it is time or money.
• Branding.  Perspective on what you are really saying about your business and what you really should be saying.
• Discipline.  How to find the time for marketing and how to stick with it so you don’t waste your time or money.
• Clarity.  Figuring out what you need to do to get what you want and help to actually do it.
• Success.  Finally.

Marketing works.  But there are a lot of variables that can keep it from working for you.  The wrong target or message or tactic–or even expectations–can lead to poor results.

Minimize your mistakes. Maximize your gain.  Get a marketing coach.

I’m available.  🙂