31 Jul Introducing The Marketing School
Remember the commercial in the last episode of Mad Men...
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08 Jul Marketing is not a party
I spent Fourth of July weekend at a friend’s house in upstate NY. It was really beautiful. Green. Peaceful. On Saturday it rained and so I found myself sitting at the kitchen table writing. My friend was prepping for a party Sunday for friends and had...
05 Jun Heavy Lifting
I have a client who deadlifts 235 pounds. That’s a lot of heavy lifting for a 5’9” woman. But if your brand is doing the heavy lifting, there's probably something wrong with your marketing strategy. What we call heavy lifting is when a company tries to...
28 May Do Overs
Remember Do Overs? When I was a kid and we didn’t like how something turned out, we would ask for a Do Over. To have the ball pitched again if we missed, or, if it was a board game, to roll the dice another time....
20 Apr I’m writing a book
I’m writing a book. It’s going to be called Marketing With No Budget. Or something like that. I’m writing it with Steven Skyles-Mulligan. Steven and I were introduced by a mutual friend a few weeks ago and we discovered that we pretty much do the same...
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