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I didn’t watch the Oscars this year. And there’s a good chance that you didn’t either. The ratings showed 10% fewer watching this year vs. last. Ratings tumbled even more among younger viewers. Well, so much for attracting a younger audience with young attractive emcees! According to...
I’ve been on a soap box lately. It’s about getting people to hire professionals to do the job they need done. If your pipe broke, you wouldn’t try to fix it yourself. You’d hire a plumber to do it. But when it comes to the internet,...
Rule #1. Don’t be a generalist. The more specific you can be about what you do and who you do it to, the easier it is for people to see where you/your company can fit into their lives. Be a graphic designer who specializes in...
A couple of days ago I put up a Facebook page for my Solomon Island Eclectus parrot, Justin. (Justin Eclectus, if you want to check it out). He already has 122 friends and more show up every day. They have names like Anna Pigeon, Arby...
I gave a presentation last week about Personal Branding. Many of you were there. It turned out to be a great morning. Lots of learning, good discussion and good networking and for those of you who missed it, I'm hoping to repeat it. One of the...