(877) 258.2515 
I have a client who deadlifts 235 pounds. That’s a lot of heavy lifting for a 5’9” woman. But if your brand is doing the heavy lifting, there's probably something wrong with your marketing strategy. What we call heavy lifting is when a company tries to...
Once upon a time, at a lovely resort in St. Lucia, I had a two person massage. That’s not two people having a massage at the same time. That’s two people massaging me at the same time. The masseuses were different sexes and different sizes...
Getting potential customers into your pipeline is a necessity for every business and there are lots of ways to do that. For example, advertising and public relations can play a role. For many people, such as professional service providers, networking is a critical component of...
I had the flu. Yeah. The real 102 degree temperature version. And I had a shot, too, earlier in the season. But I don’t want your pity. I had enough of my own. So here I was, home sick. There was a lot of snow outside...
Rule #1. Don’t be a generalist. The more specific you can be about what you do and who you do it to, the easier it is for people to see where you/your company can fit into their lives. Be a graphic designer who specializes in...