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I love Mad Men. And I will be sorry to see it go. This season, their small agency has been swallowed by McCann Erickson. In one scene two weeks ago, all the players are at a meeting in the McCann conference room. On the wall...
I’m writing a book. It’s going to be called Marketing With No Budget. Or something like that. I’m writing it with Steven Skyles-Mulligan. Steven and I were introduced by a mutual friend a few weeks ago and we discovered that we pretty much do the same...
The purpose of marketing…all communication really…is about getting yourself/your message heard. Well, not just heard. That’s only the first part of the process. What we really want is for our message to be heard, understood, accepted, and to generate the reaction that we want. And...
I think it all started with MTV. I used to be able to sit and concentrate on something for a very long time. But these days I find I have the attention span of a flea. MTV was the first medium to give us entertainment in small...
Oh hell. Now where did that month go? Is it because there was some inkling of positive movement around the economy and I was just really busy? Everyone I know was crunching away in June on something or other and desperately trying to figure out...