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Rule #1. Don’t be a generalist. The more specific you can be about what you do and who you do it to, the easier it is for people to see where you/your company can fit into their lives. Be a graphic designer who specializes in...
My friends know I’m a Gaga fan. And so they forward me articles that they see about her. Last week there was a story about how she fell off her high shoes in an airport. The week before stories about her behavior at our local...
A couple of days ago I put up a Facebook page for my Solomon Island Eclectus parrot, Justin. (Justin Eclectus, if you want to check it out). He already has 122 friends and more show up every day. They have names like Anna Pigeon, Arby...
I woke up today with laryngitis. It’s been coming on for a day or so. Never in my whole career have I been so dependent on my voice for my livelihood. My voice has always been an extra…I am a persuasive speaker and have good presentation...
Actually, obsessed with Gaga is probably more like it. Not only have I downloaded her onto my iTunes, I even made her my ring tone. A few of my friends joke that I have nothing on my iPod later than 1985. That’s not true. But...